Basic Details Surname Merchant Forenames Herbert George Gender Male Information stated on memorial War First World War (1914-1918) Served or died Died Primary Service Our References Service (Primary - Our reference) British Army Unit (Primary - Our reference) Bedfordshire Regiment Rank / Title (Primary - Our reference) Second Lieutenant Death and Burial details Country of death France Cemetery Thiepval Memorial Year of death 1916 Month of death September Day of death 28 Age at death 22 Manner of death as stated Killed in action Manner of death reference Killed in Action