Basic Details Surname Merchant Forenames William J Gender Male Information stated on memorial Alternative forename William John War First World War (1914-1918) Served or died Died Primary Service As stated on memorial Unit (Primary - Stated) 7th London Regt Rank / Title (Primary - Stated) 2nd Lieut Our References Service (Primary - Our reference) British Army Unit (Primary - Our reference) 7th Battalion London Regiment (City of London) Rank / Title (Primary - Our reference) Second Lieutenant Death and Burial details Country of death France Year of death 1916 Month of death October Day of death 7 Age at death 26 Manner of death as stated Killed in Action Manner of death reference Killed in Action